How a national builder streamlined marketing across 12 states and 8 brands.
The Challenge
Technical Olympic USA (TOUSA) needed to unify its marketing efforts across a complex structure of 12 states, 3 business units, and 8 brands. Without centralized systems, the company faced inefficiencies in sales, training, and cost management.
The Solution
We executed a comprehensive marketing transformation:
- Built and launched a new corporate website
- Integrated with CRM and marketing automation platforms
- Rolled out across all states and business units
- Conducted CRM training to ensure adoption
The Results
- 15% increase in direct sales through improved CRM usage
- 3% cost savings achieved through centralized processes
- Stronger alignment across multiple brands and geographies
TOUSA emerged with a scalable digital infrastructure to support national growth.
Next Steps
Need to align complex marketing operations? Let’s Talk